Rewarding customer loyalty with a personalized app experience.

To launch Hannaford’s new loyalty program, “My Hannaford Rewards,” we designed a mobile app experience that enables customers to track earned rewards, clip coupons, and gain access to personalized offers. We also created a scalable app framework and design system for new features and functions to be added with ease over time.

After one month on the App Store and Google Play, there were 300k app downloads, 32k new user registrations, and 785k digital coupons clipped.

Rewarding customer loyalty with a personalized app experience.

To launch Hannaford’s new loyalty program, “My Hannaford Rewards,” we designed a mobile app experience that enables customers to track earned rewards, clip coupons, and gain access to personalized offers. We also created a scalable app framework and design system for new features and functions to be added with ease over time.

After one month on the App Store and Google Play, there were 300k app downloads, 32k new user registrations, and 785k digital coupons clipped.

Rewarding customer loyalty with a personalized app experience.

To launch Hannaford’s new loyalty program, “My Hannaford Rewards,” we designed a mobile app experience that enables customers to track earned rewards, clip coupons, and gain access to personalized offers. We also created a scalable app framework and design system for new features and functions to be added with ease over time.

After one month on the App Store and Google Play, there were 300k app downloads, 32k new user registrations, and 785k digital coupons clipped.

Rewarding customer loyalty with a personalized app experience.

To launch Hannaford’s new loyalty program, “My Hannaford Rewards,” we designed a mobile app experience that enables customers to track earned rewards, clip coupons, and gain access to personalized offers. We also created a scalable app framework and design system for new features and functions to be added with ease over time.

After one month on the App Store and Google Play, there were 300k app downloads, 32k new user registrations, and 785k digital coupons clipped.


 

Rewarding customer loyalty with a personalized app experience.

To launch Hannaford’s new loyalty program, “My Hannaford Rewards,” we designed a mobile app experience that enables customers to track earned rewards, clip coupons, and gain access to personalized offers. We also created a scalable app framework and design system for new features and functions to be added with ease over time.

After one month on the App Store and Google Play, there were 300k app downloads, 32k new user registrations, and 785k digital coupons clipped.
 

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CLIENT

Hannaford Supermarkets, Ahold Delhaize America

AGENCY

Isobar

SERVICES

Art Direction, Interaction Design, Digital Product Design, UI/UX Design

CREDITS

Darren Bourque, Christa Houlahan, Mario Gonzalez, Eugene Burke, Cory Chainsman

©2023 Consigli Design Company

©2023 Consigli Design Company

©2023 Consigli Design Company

©2023 Consigli Design Company

©2023 Consigli Design Company