Watson Health is helping solve some of the world’s most pressing challenges through data, analytics, and AI. To help showcase their real-world impact, the team at George P. Johnson designed and built an event space that would get attendees excited about their solutions. As an extension of their team, we designed a digital directory, digital theater schedules, and a printed booth guide to help attendees find their way.
Art Direction & Design, Concepting & Ideation, Experience Design
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