BACKGROUND
Since 2015, Adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long-term campaign dubbed “Here to Create,” aimed at encouraging creativity in sport. The “Creativity Gets You Noticed” iteration of the campaign leverages well-known Tango players from around the world, and follows them as they break into Real Madrid’s stadium to take over.
SOLUTION
To activate the campaign, we (Isobar) crafted a smart digital ad framework that could be versioned for key markets and designed a responsive campaign landing page amongst other site assets for adidas.com. I created the campaign landing page and led storyboard exercises for OLA concepts, as well as managed production efforts through final delivery.
BACKGROUND
Since 2015, Adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long-term campaign dubbed “Here to Create,” aimed at encouraging creativity in sport. The “Creativity Gets You Noticed” iteration of the campaign leverages well-known Tango players from around the world, and follows them as they break into Real Madrid’s stadium to take over.
SOLUTION
To activate the campaign, we (Isobar) crafted a smart digital ad framework that could be versioned for key markets and designed a responsive campaign landing page amongst other site assets for adidas.com. I created the campaign landing page and led storyboard exercises for OLA concepts, as well as managed production efforts through final delivery.
BACKGROUND
Since 2015, Adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long-term campaign dubbed “Here to Create,” aimed at encouraging creativity in sport. The “Creativity Gets You Noticed” iteration of the campaign leverages well-known Tango players from around the world, and follows them as they break into Real Madrid’s stadium to take over.
SOLUTION
To activate the campaign, we (Isobar) crafted a smart digital ad framework that could be versioned for key markets and designed a responsive campaign landing page amongst other site assets for adidas.com. I created the campaign landing page and led storyboard exercises for OLA concepts, as well as managed production efforts through final delivery.
BACKGROUND
Since 2015, Adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long-term campaign dubbed “Here to Create,” aimed at encouraging creativity in sport. The “Creativity Gets You Noticed” iteration of the campaign leverages well-known Tango players from around the world, and follows them as they break into Real Madrid’s stadium to take over.
SOLUTION
To activate the campaign, we (Isobar) crafted a smart digital ad framework that could be versioned for key markets and designed a responsive campaign landing page amongst other site assets for adidas.com. I created the campaign landing page and led storyboard exercises for OLA concepts, as well as managed production efforts through final delivery.
BACKGROUND
Since 2015, Adidas has made it a core focus to become known as the best sports brand in the world once again. To do so, they launched a long-term campaign dubbed “Here to Create,” aimed at encouraging creativity in sport. The “Creativity Gets You Noticed” iteration of the campaign leverages well-known Tango players from around the world, and follows them as they break into Real Madrid’s stadium to take over.
SOLUTION
To activate the campaign, we (Isobar) crafted a smart digital ad framework that could be versioned for key markets and designed a responsive campaign landing page amongst other site assets for adidas.com. I created the campaign landing page and led storyboard exercises for OLA concepts, as well as managed production efforts through final delivery.
CLIENT
Adidas
AGENCY
Isobar
SERVICES
Advertising, Art Direction, Marketing, Motion, OLA, Web Design
CREDITS
Andrew Morse, Monty Cagwin
©2023 Consigli Design Company
©2023 Consigli Design Company
©2023 Consigli Design Company
©2023 Consigli Design Company
©2023 Consigli Design Company