Calvert Investments

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Reshaping a world-changing brand.

We partnered with Calvert, a leader in ESG (Environmental, Social, and Governance) investing, to express its unique approach and results to financial advisors and investors by creating an evolved brand identity and digital experience.

Background

Calvert has been a focused leader in Responsible Investing for more than four decades, but only in recent years has its popularity begun to skyrocket. With more investment firms becoming interested in ESG, it was time to reposition the brand for the future. The ask; develop a brand experience that communicates Calvert's value to those that believe in positive change through ESG investing, and showcase the proof that ESG is a good investment.

Solution

Leaning into Calvert’s true identity, we establish a visual presence of strength and leadership in the ESG space with a visual brand language and design system that relies on structure and minimalism but affords room for creativity and growth in the future.

This approach to design naturally provokes a feeling of professionalism and reliability—something both investors and advisors find appealing. There are no frills. And no gimmicks. With fewer elements to distract—messaging, content, and funds can shine.

The work we did with Calvert incorporated brand research & design discovery, visual brand language, design systems, experience design, and campaigns.