VISUAL IDENTITY + DIGITAL VISION

Brand Function

Build a brand that moves. Bold, seamless, and made for the digital world.

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Best for companies

Launching a new brand and website together

Primarily interacting with their audience online

Investing in editorial, brand, or product storytelling

Seeking to catalyze teams around a vision

Seeking design system efficiency at scale

Overview

Brand Function is our approach to creating digitally native brand experiences with your website as the heart of your brand’s identity. By integrating strategy, design, and motion, we’ll ensure every touchpoint aligns seamlessly with your company’s vision.

Engagements take 10+ weeks and include:

Visual positioning & discovery

Together we'll define your brand idea and strategic vision, validated through research and stakeholder alignment

Moodboard exploration

We’ll curate potential visual directions in pursuit of an essence that feels ownable and breakthrough

Logomark & logotype

We’ll collaboratively explore concepts, then develop brand marks and logotypes that reflect your vision

Two visual identity directions

We develop two distinct brand directions, each showcased with its own logo and visuals across core applications

Digital vision exploration

We’ll craft key web pages that blend voice, visuals, motion, and utility into an adaptive and extensible system

Digital channel examples

We'll extend our digital brand expression to social channels, digital advertising, email and more

Responsive design guidance

To ensure clarity and consistency, we’ll version key web pages for desktop, tablet, and mobile

Design system & component library

We’ll build out your grid system, UI components, typography, colors, and brand visuals directly in Figma

Design execution & refinement

We’ll refine and carefully shape your chosen direction into a scalable and cohesive brand identity system

Brand guidelines & asset library

We deliver final assets and detailed guidelines to launch your brand with confidence

Book an intro call

We're currently booking projects for 2026.

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More branding engagements

LOGO + COLOR & TYPE

Brand Form Lite

Start strong with a smart, simple identity. Confident, flexible, and ready to grow.

3+ week engagements

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VISUAL IDENTITY

Brand Form

Craft a brand identity with purpose. Clear, compelling, and built to last.

6+ week engagements

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Add-on brand services

Strategic Foundation

We’ll uncover what drives your brand, its purpose, audience, and unique place in the market. From there, we define your brand idea and essence, along with core elements such as your mission, vision, values, and key benefits, to shape compelling and meaningful visual and verbal identities.

Verbal Identity

Starting with positioning, voice, and tone, we’ll develop a distinct personality, tagline options, and key messaging guidelines that resonate across your audience. Crafting a consistent verbal foundation will enable your brand to speak with confidence and clarity.

Launch Support

We’ll bring your brand vision to life through detail-driven execution. Whether we’re creating launch-ready assets or collaborating with vendors to guide digital or print materials to finalization, we ensure every element aligns with your brand’s purpose and positioning.

Web Design & Design System

We’ll design a robust UI system, component library, and detailed pages for your entire web experience. Partnering with stakeholders and developers, we ensure that responsive layouts, motion, and interactions get built as envisioned and your brand’s story is told with precision and room to grow.

Let’s work together.

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GENERAL INQUIRIES

(508) 922-9397

mark@consiglidesign.com

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